Channel Strategy

Third-Party Channels and Direct Booking: A Smarter Hotel Distribution Mix

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Third-Party Channels and Direct Booking: A Smarter Hotel Distribution Mix

Hotel distribution used to sound fairly simple: put rooms on a few booking websites, maintain a direct website, and hope the reservations arrive. Today, guests jump between OTAs, metasearch platforms, hotel websites, loyalty programs, social media, and even AI-powered travel tools before booking. That makes Third-Party Channels neither the enemy nor the complete solution. Advanced … Read more

Advanced Hotel Revenue Management Beyond Occupancy and RevPAR

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Advanced Hotel Revenue Management Beyond Occupancy and RevPAR

A full hotel does not always mean a profitable hotel. You can hit 90% occupancy and still leave money on the table through discounted rates, expensive booking channels, weak ancillary spending, or rising operating costs. That is why Advanced Hotel Revenue Management has moved far beyond simply trying to sell as many rooms as possible. … Read more